Google has made a significant change to its search results pages by extending the length of titles and descriptions. This was first spotted by Ross Hudgens on Twitter, and later reported on by Jennifer Slegg at The SEM Post. Long title tags being tested again in the SERPs. Seeing 69 and 70 character results today. Here’s What Has Changed Title tags have been increased to 70–71 characters, which is up from its previous 50–60 characters. That’s at least enough to fit in another word or two. Meta descriptions have been increased by 100 characters per line, and extended from two to three lines. That’s a significant increase, and presents far more of an opportunity to tell searchers what the page is about. Slegg reports that Google is still truncating the descriptions to two lines for many search results still, so you may still see them coming in at around 160 characters at times. When a three line snipped is displayed they come in at 278 characters per line. It’s important to note that this may be a test which Google could reverse at any time. By the company’s own admission, it is always A/B testing. So it’s a good idea not to base your SEO efforts on these numbers until it’s known for sure if the test will become a permanent change.
April 21st was the day that Google made the big change in its algorithm to penalize websites that dont have a responsive design (doesn’t load on a all mobile device properly), and drop their listing on Google Search! Most small businesses cannot afford or don’t know this is happening and will suffer them most. Please get in touch with us if this is the case, as we can help you fix your site so it complies and is fully responsive as soon as possible: firstname.lastname@example.org http://www.bbc.com/news/technology-32380223
This month Google announced that they’ll change the way they represent URLs in search results. This post explains what is changing, what this means for you. Well-structured URLs offer users a quick hint about the page topic and how the page fits within the website. To help mobile searchers understand your website better when we show it in the mobile search results, today we’re updating the algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format. http://googlewebmastercentral.blogspot.com/2015/04/better-presentation-of-urls-in-search.html