Better presentation of URLs in Google search results

This month Google announced that they’ll change the way they represent URLs in search results. This post explains what is changing, what this means for you.

Well-structured URLs offer users a quick hint about the page topic and how the page fits within the website. To help mobile searchers understand your website better when we show it in the mobile search results, today we’re updating the algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.

http://googlewebmastercentral.blogspot.com/2015/04/better-presentation-of-urls-in-search.html

About Richard Nazarewicz

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